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Thursday, 18 July 2013

MAKE IT GOLD WITH JOHNNIE WALKER® GOLD LABEL RESERVE

So I went to party on a Saturday Night this month with Johnnie Walker for the Gold Label Reserve launch!
Glamourous in gold Johnnie Walker Brand Ambassadors posing with the Gold Label Reserve Limited Edition bottles at the entrance of WhiteRoom, KK Times Square
 The JOHNNIE WALKER® GOLD LABEL RESERVE® Limited Edition bottle was officially unveiled to the East Malaysian market at WhiteRoom, KK Times Square finish, resulting in a vibrant and exciting look that solidifies the status of GOLD LABEL RESERVE™ as the celebration blend for life’s golden moments.

Charlotte and Calista were dressed to impress for the “Make It Gold” celebration in keeping with theme of Glamorous Gold and Sophisticated Black 
I got my customized framed polaroid photos of my ‘Gold Moments’ as mementos of the night from these ambassadors! 
I was greeted by these pretty ladies and got my pass here
White Room, one of Kota Kinabalu’s trendiest nightspots, transformed from its pristine white haven to a grand, gold-embellished venue furnished with displays of the JOHNNIE WALKER® GOLD LABEL RESERVE™ bottles. Guests immersed themselves in a world of luxury as they were treated on arrival to signature JOHNNIE WALKER® cocktails that showcased the variety of flavours GOLD LABEL RESERVE™ has to offer: the rich, fruity zest of “Fresh Gold”, the more masculine flavours of the “Johnnie Gold Fashioned” and the smooth citrus taste of the new “Gold Bullion” cocktail. 
Brand Ambassador Jeremy Lee was on-hand at the mixologyloungebar crafting delectable JOHNNIE WALKER® GOLD LABEL RESERVE™ cocktails
Gold Bullion - My fav cocktail of the night! Sweet and sour with gold flakes!

Guests indulged in a selection of JOHNNIE WALKER® GOLD LABEL RESERVE™ signature cocktails: the zesty ‘Fresh Gold’, the masculine ‘Johnnie Gold Fashioned’, and the citrusy ‘Gold Bullion’
Kuala Lumpur-based singer and songwriter James Baum took to the stage first, opening the celebration with his soulful voice and accompanied by hype-man Nerdy Boy. 
R&B singer-songwriter, James Baum from Penang entertained the crowd with his soulful voice

Nerdy Boy 
 The dance floor saw a bigger celebration as headliner Taiwanese DJ Ashleybaby took to the decks and heated up the momentum with her set of commercial mash up beats.
The gorgeous, talented Taiwanese DJ AshleyBaby brought her high-energy commercial mash ups to the decks, elevating the atmosphere of the night
The highlight of the event was the grand unveiling of the JOHNNIE WALKER® GOLD LABEL RESERVE™ Limited Edition bottle as statuesque gold models presented the bottles, capturing the festive spirit of the night. 
The celebration continued as Mr. Ajim, loyal patron to WhiteRoom, was announced as the lucky draw grand prize winner of the night, winning an exclusive JOHNNIE WALKER® GOLD LABEL RESERVE™ hosted party at White Room for, 2013. The exquisitely crafted bottle features a metallized gold glossy Evonne Chow, Assistant Brand Manager of JOHNNIE WALKER® Malaysia, said:
A few lucky guests were treated to lucky draw prizes that included a JOHNNIE WALKER® GOLD LABEL RESERVE™ hosted party at WhiteRoom and bottles of the JOHNNIE WALKER® GOLD LABEL RESERVE™ Limited Edition 

“The JOHNNIE WALKER® GOLD LABEL RESERVE™ Limited Edition bottle’s design truly captures the essence of the celebration blend, and we want our consumers in East Malaysia to experience it through this event at no other than one of Kota Kinabalu’s leading dance clubs White Room. The launch of the Limited Edition bottle also allows us the opportunity to celebrate as GOLD LABEL RESERVE™ continues to gain increasing recognition among whisky drinkers who are starting to appreciate the luxurious flavours as a complement for all occasions.”
Fun times with Dwen and  Ana - my first time using slow shutter XD 
Stirred by a seamless 190-year lineage of blending expertise, the JOHNNIE WALKER® GOLD LABEL RESERVE™ was personally crafted by master blender Jim Beveridge as a vibrant celebration of John Walker’s art.Handpicking his favourite whiskies from his private reserves, Jim fashioned a bold, confident blend of Scotch whisky that is as luxurious and indulgent as its name suggests. The warm, striking gold finish on the JOHNNIE WALKER®GOLD LABEL RESERVE Limited Edition bottle serves as a bold testament of the blend’s rich The JOHNNIE WALKER® GOLD LABEL RESERVE™ Limited Edition bottle will be available at participating outlets from now till stocks last. 
WhiteRoom was transformed into a glamorous setting as the club was embellished with grand, gold decor for the celebration - Calista getting excited with JW!
For those who would like to stay updated on upcoming JOHNNIE WALKER® events, “Like” the JOHNNIE WALKER® Malaysia Facebook page at:
www.facebook.com/JohnnieWalkerMalaysia

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